A theory of self‐perception in preferences for public figures |
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| Authors: | Maria Elizabeth Grabe Lelia Samson Asta Zelenkauskaite Narine S Yegiyan |
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| Institution: | 1. Department of Telecommunications , Indiana University;2. Department of Political Sciences , University of Pretoria , South Africa;3. Department of Telecommunications , Indiana University;4. Department of Communication , University of California , Davis |
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| Abstract: | This content analysis reveals that men and women network news correspondents differed in how they covered 4 presidential elections (1992–2004). There were fewer women than men reporters involved in election coverage, but on average, women reported more stories than men and were tonally tougher watchdogs than men. In terms of framing candidates, male reporters were strongly associated with a masculine approach that emphasized the competitiveness of campaigns. By contrast, women correspondents employed both more feminine and gender-neutral frames than their male colleagues. These findings were interpreted against the backdrop of information derived from in-depth interviews with 5 women reporters who appeared in the sampled content. |
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