The selectors of television programs |
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| Authors: | Don C Smith |
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| Institution: | Associate Professor in the Department of Telecommunications , University of Southern California |
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| Abstract: | Difficulties in indexing the degree of motivation or attention to television by people in the same room with a “live” television set have long been recognized. One element of this problem has been the question of determining which member of the household actually makes the selection of specific program or channel, and whether there are differences between types of households or socio‐economic classes that are related to different patterns of channel or program selection. |
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