Literature of broadcasting: Books in review |
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| Authors: | Stuart W Hyde Editor Stuart W Hyde Dan W Shields Rudy Bretz Jaye S Niefeld Kurt Lang |
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| Institution: | 1. University of Southern California;2. Assistant to the Vice President in Charge of Television Affairs National Association of Radio and Television Broadcasters;3. University of California , Los Angeles;4. Manager, Advertising Research Services McCann‐Erickson, Inc.;5. Queens College |
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| Abstract: | BEST TELEVISION PLAYS. Ed. by Gore Vidal. New York: Ballantine Books, Inc., 1956. 250 pp. 35c. TELEVISION PLAYS BY PADDY GHAYEFSKY. By Paddy Chayefsky. New York: Simon and Schuster. 1955. 268 pp. $1.50 (paperback). TOP TV SHOWS OF THE YEAR, 1954–55. Ed. by Irving Settel New York: Hastings House, 1955. 269 pp. $5.50. TELEVISION SCRIPTS FOR STAGING AND STUDY. By Rudy Bretz and Edward Stasheff. New York: Hill and Wang, Inc., 1953. 332 pp. $4.95. TELEVISION'S IMPACT ON AMERICAN CULTURE. By William Y. Elliott. East Lansing: Michigan State University Press 1956. 382 pp. $4.95. MASS COMMUNICATIONS. By Erik Barnouw. New York: Rine‐hart and Company, Inc., 1957. pp. 280. $4.00. CONSUMER RESEARCH WITH PROJECTIVE TECHNIQUES. By Dietz Leonhard. Shenandoah, Iowa: World Publishing Co., 1955. 151 pp. ON HUMAN COMMUNICATIONS: A Review, a Survey and a Criticism. By Colin Cherry. New York: The Technology Press of Massachusetts Institute of Technology and John Wiley & Sons, Inc., 1957. 333 pp. TELEVISION TECHNIQUES, revised edition, by Hoyland Bettinger, revised by Sol Cornberg. New York: Harper and Brothers, 1955. 236 pp. $3.75. TV MEASUREMENT FOR THE SPONSOR. By American Research Bureau, Inc., 1956. 53 pp. (Free.) FOUR THEORIES OF THE PRESS. By Fred S. Siebert, Theodore Peterson, and Wilbur Schramm. Urbana, Illinois: University of Illinois Press, 1956. 153 pp. $3.50. |
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