Broadcast advertising by candidates for the Michigan legislature: 1970 |
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| Authors: | Robert H Prisuta |
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| Institution: | Ph.D. candidate in mass communication , Ohio University |
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| Abstract: | There's been a good deal of attention given in recent years to the effects of media on political campaigns, but most of that concern has centered on Presidential, Senate, and House contests. The following article, however, focuses in on the grass‐roots level by examining broadcast media use by candidates for the Michigan State legislature in the off‐year elections of 1970. Using state records and a survey of candidates, the author has constructed a picture of radio‐TV campaigning suggesting a wide variety of use, interest in further use, but limitations on usage by what candidates term excessive cost of broadcast time. This concern over expense overrides, to some extent, the recognized impact of media which in this survey correlates strongly with election success. The study is taken from the author's master's thesis written at Indiana State University. |
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