Literature of broadcasting: Books in review |
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| Authors: | Stuart W Hyde Allen R McGinnis Kenneth Harwood L S Trimble Jaye S Niefeld Willett M Kempton |
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| Institution: | 1. University of Southern California;2. Copy Chief, Batten, Barton, Durstine and Osborn , Los Angeles;3. Chief Engineer, Houston Fearless Division , Color Corporation of America;4. Manager, Advertising Research Services , McCann‐Erickson, Inc.;5. American University |
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| Abstract: | THE TELEVISION COMMERCIAL, revised edition, by Harry Wayne McMahan. New York: Hastings House, 1957. 223 pp. $6.50. THE AGE OF TELEVISION. By Leo Bogart. New York: Frederick Ungar Publishing Company, 1956. 348 pp. $6.50. Text edition, $4.75. ELEMENTS OF COLOR IN PROFESSIONAL MOTION PICTURES, prepared by a Special Committee of the SMPTE, W. R. Holm, Chairman. Published (1957) by the Society of Motion Picture and Television Engineers, 55 West 42nd Street, New York 36; 104 pages, 27 in color, 53/4”; by 81/2”; hard‐bound. Price is $3.50 for single copies. TELEVISION AUDIENCE RESEARCH FOR GREAT BRITAIN. By Arthur C. Nielsen. A. C. Nielson Company, 1955. 143 pp. SAY IT SAFELY. By Paul P. Ashley. The University of Washington Press, 1957. 117 pp. $2.50. |
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