Makeover TV: Selfhood,Citizenship, and Celebrity |
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Authors: | Beth M Olson PhD |
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Institution: | Jack J. Valenti School of Communication at the University of Houston |
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Abstract: | A survey conducted in McAllen, Texas, a largely Hispanic area, examined whether exposure to Spanish-language cable news had an agenda-setting effect. Results show that level of exposure was associated with agenda-setting effects for Spanish cable news, but perceived media credibility and media reliance were not related to the strength of agenda-setting effects. Exposure, credibility, and reliance were also not associated with agenda- setting effects for English-language newscasts-perhaps because English speakers had more news options in the survey area. |
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