Fan mail to Liberace |
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| Authors: | Charles Winick |
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| Institution: | Research psychologist and children's television program consultant , NBC |
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| Abstract: | Although stations, networks and advertisers spend hundreds of thousands of dollars annually on various rating services and audience measurement surveys, they often overlook a gold mine of voluntarily submitted feedback from their audience: the fan letter. It is true that the “pan” letter condemning a program often gets inordinate attention on decision‐making levels, but the run‐of‐the‐mill fan letter, if properly analyzed, can provide a wealth of information about the effect of a program upon its audience. Charles Winick is author of Taste and the Censor in Television (an Occasional Paper for the Fund for the Republic) and numerous articles in publications dealing with the mass media, such as Gazette, and the Journal op Broadcasting (“Censor and Sensibility,” Spring, 1962). Dr. Winick is a research psychologist and children's television program consultant at NBC who has taught and conducted research at the Massachusetts Institute of Technology, Columbia University and New York University. |
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