Structural determinants of the television news audience |
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| Authors: | James G Webster Gregory D Newton |
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| Institution: | 1. Associate Professor of Radio, Television, and Film , Northwestern University;2. Operations Managerat WAIT/WXET , Crystal Lake, IL |
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| Abstract: | This study examined the impact that program scheduling and market characteristics had on people's exposure to the early evening local news. Three factors combined to explain 81% of the variation in local news ratings across the U.S.: a station's network news rating, the lead‐in rating for the local news, and the size of the available television audience. We discussed how such structural factors might be better integrated into research and theory that emphasize individual characteristics as determinants of exposure to television programming. |
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