The Relationship between Traditional Mass Media and “Social Media”: Reality Television as a Model for Social Network Site Behavior |
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| Authors: | Michael A Stefanone PhD Derek Lackaff PhD Devan Rosen PhD |
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| Institution: | 1. Department of Communication , State University of New York at Buffalo;2. Department of Radio-Television-Film , University of Texas at Austin;3. Department of Speech , University of Hawaii at Manoa |
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| Abstract: | Social cognitive theory suggests a likely relationship between behavior modeled on increasingly popular reality television (RTV) and user behavior modeled on social networking sites (SNSs). This study surveyed young adults (N = 456) to determine the extent to which RTV consumption explained a range of user behavior in the context of social network sites. Results show a consistent relationship between RTV consumption and the length of time spent on these sites, the size of users' networks, the proportion of friends not actually met face to face, and photo sharing frequency while controlling for age and gender. |
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