| 论新疆民族特色餐饮产业品牌文化建设 |
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| 引用本文： | 游海丽.论新疆民族特色餐饮产业品牌文化建设[J].新疆职业大学学报,2012,20(2):1-3. |
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| 作者姓名： | 游海丽 |
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| 作者单位： | 新疆职业大学教务处,新疆乌鲁木齐,830013 |
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| 摘 要： | 餐饮品牌文化建设包括外显文化和内隐文化两个层面的内容。目前，新疆民族特色餐饮产业面临前所未有的发展机遇。发展壮大新疆民族特色餐饮产业必须大力推进品牌文化建设。本文从外显文化和内隐文化两个层面提出了新疆民族特色餐饮品牌文化建设的途径。
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| 关 键 词： | 新疆 民族 餐饮 品牌文化 |
On the Brand Culture Construction of Xinjiang Nationality Characteristic Catering Industry |
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| YOU Hai-li.On the Brand Culture Construction of Xinjiang Nationality Characteristic Catering Industry[J].Journal of Xinjiang Vocational University,2012,20(2):1-3. |
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| Authors: | YOU Hai-li |
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| Institution: | YOU Hai-li(Dean’s Office,XinJiang Vocational University,Urumqi,Xinjiang 83013) |
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| Abstract: | Brand culture construction of catering includes two layers of content,which is explicit culture and implicit culture.Xinjiang nationality characteristic catering industry has in face of unprecedented opportunity to develop at present.In order to develop and strengthen Xinjiang nationality characteristic catering industry,impelling brand culture construction vigorously is necessary.This paper puts forward the specific approach,which is concerning the brand culture construction of Xinjiang nationality characteristic catering industry,from two layers of content,which is explicit culture and implicit culture. |
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| Keywords: | Xinjiang nationality catering brand culture |
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