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竞争战略思维下经管虚拟仿真实验项目选型策略研究——以地方经管类高校为例
引用本文:罗应机.竞争战略思维下经管虚拟仿真实验项目选型策略研究——以地方经管类高校为例[J].教育教学论坛,2021(13):14-17.
作者姓名:罗应机
作者单位:广西财经学院实验教学中心
基金项目:2019年度广西高等教育本科教学改革工程一般项目“地方经管类高校虚拟仿真实验项目建设路径探索与研究”(2019JGA291);2019年度经济与管理国家级实验教学示范中心(广西财经学院)重点项目“区块链理念下经管类实验室智能管控的设计和实现”(SFZX2019A03)。
摘    要:虚拟仿真实验教学项目建设是教育部实践教学改革的重要举措,但地方经管类高校起步晚、底子薄,严重影响了项目的质量。以地方经管类高校虚拟仿真项目内容选型为研究对象,通过现状调研,从学校、二级学院和教师三维层次分析了项目选型的困境。结合建设目标,设置了“真实与虚拟”“水课与金课”“独享与共享”“仿真与虚拟”的四平衡科学选型原则。运用竞争战略思想,提出了项目选型的三大策略,包括降低开发成本和缩短开发时间的成本领先战略、发挥学科专业优势和特长的差异化战略、利用地缘优势的聚焦战略等。解决了地方经管类高校虚拟仿真项目选型的难点,助推了项目建设目标的达成,提升了地方经管类高校申报高层次平台的竞争力。

关 键 词:虚拟仿真  竞争战略  实验项目  内容选型

Research on the Selection Strategy of Virtual Simulation Experiment Project of Economics and Management under Competitive Strategic Thinking:Taking Local Colleges and Universities of Economics and Management as an Example
LUO Ying-ji.Research on the Selection Strategy of Virtual Simulation Experiment Project of Economics and Management under Competitive Strategic Thinking:Taking Local Colleges and Universities of Economics and Management as an Example[J].jiaoyu jiaoxue luntan,2021(13):14-17.
Authors:LUO Ying-ji
Institution:(Experimental Teaching Center,Guangxi University of Finance and Economics,Nanning,Guangxi 530003,China)
Abstract:The construction of virtual simulation experiment teaching project is an important measure of the practice teaching reform of the Ministry of Education,but local colleges and universities of economics and management start late and have a weak foundation,which seriously affects the quality of the project.This paper takes the virtual simulation project content selection of local colleges and universities of economics and management as the research object,and analyzes the dilemma of the project selection from the three-dimensional levels of schools,secondary colleges and teachers through the status investigation.Combined with the construction goals,the four balanced and scientific selection principles of“real and virtual”“water class and gold class”“exclusive and sharing”and“simulation and virtuality”are set up.Using competitive strategy thinking,three major strategies for project selection are proposed,including the cost-leading strategy of reducing development costs and shortening development time,the differentiation strategy of giving full play to the advantages of discipline and major,and the focusing strategy of utilizing geographical advantages.This paper tries to solves the problems in the content selection of virtual simulation project for local colleges and universities of economics and management,promote the achievement of the project construction goals,and enhance the competitiveness of local colleges and universities of economics and management in applying for higher-level platforms.
Keywords:virtual simulation  competitive strategy  experimental project  content selection
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