| 任务驱动教学法若干思考——以在高职推销技术课程教学中的运用为例 |
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| 引用本文： | 王兰芬,刘治安.任务驱动教学法若干思考——以在高职推销技术课程教学中的运用为例[J].河北师范大学学报(教育科学版),2012,14(8):95-96. |
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| 作者姓名： | 王兰芬 刘治安 |
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| 作者单位： | 1. 河北软件职业技术学院经济管理系,河北保定,071000
2. 保定电力职业技术学院信息工程与管理系,河北保定,071000 |
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| 摘 要： | 根据高职院校人才培养目标的要求和教学内容、教学对象的需要,研究"任务驱动教学法"的内涵和运用,是创新课堂教学模式、提高课堂教学效果的必要环节。在推销技术这门实践性很强的课程中应用"任务驱动教学法",能很好地实现课程教学目标。
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| 关 键 词： | 任务驱动 教学方法 推销技术 推销技术课程 |
Task-based teaching of the sales promotion in vocational colleges |
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| WANG Lan-fen
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LIU Zhi-an.Task-based teaching of the sales promotion in vocational colleges[J].Journal of Hebei Normal University,2012,14(8):95-96. |
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| Authors: | WANG Lan-fen LIU Zhi-an |
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| Institution: | 1.Department of Economics and Management,Hebei Softwares Vocational College,Shijiazhuang,Hebei 071000,China; 2.Department of Management,Baoding Vocational College of Electricity,Baoding,Hebei 071000,China) |
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| Abstract: | Task-based teaching is regarded as a creative exploration of curricular reforms in vocational colleges.This paper centers on a practical course of sales promotion with task-based teaching in terms of methodology,and strategies. |
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| Keywords: | task-based teaching methodology sales promotion course |
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