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《泰囧》狂欢与我国中小成本电影的发展策略
引用本文:周亮,王茜.《泰囧》狂欢与我国中小成本电影的发展策略[J].湘南学院学报,2014(3):90-93.
作者姓名:周亮  王茜
作者单位:湘潭大学历史学院,湖南湘潭411105
摘    要:《泰囧》票房创下我国国产商业电影新纪录,成为投资小收益高的电影运作典范。《泰囧》引发的蝴蝶效应及其运营成功的经验,对中国商业电影,特别是中小成本电影的发展有着重要的启示意义。

关 键 词:泰囧  商业电影  发展策略

Lost In Thailand Carnival and Development Strategy of Chinese Medial and Small Cost Films
Zhou Liang,Wang Qian.Lost In Thailand Carnival and Development Strategy of Chinese Medial and Small Cost Films[J].Journal of Xiangnan University,2014(3):90-93.
Authors:Zhou Liang  Wang Qian
Institution:( History Institute of Xiangtan University, Xiangtan 411105, China)
Abstract:Lost In Thailand create a new box -office record for the domestic commercial movies ,which has become the highest rate of return on investment .The article analyses the“Butterfly Effect” by Lost In Thailand , discusses its successful experiences ,and put forward the development strategy of domestic commercial films ,espe-cially medial and small cost films .
Keywords:Lost In Thailand  commercial movie  development strategy
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