| 基于海西旅游区的福建土楼旅游开发研究 |
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| 引用本文： | 郑伟民,魏和清.基于海西旅游区的福建土楼旅游开发研究[J].泉州师范学院学报,2011,29(4):58-63. |
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| 作者姓名： | 郑伟民 魏和清 |
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| 作者单位： | 泉州师范学院资源与环境科学学院,福建泉州,362000 |
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| 基金项目： | 福建省教育厅、财政厅高校服务海西项目(A104) |
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| 摘 要： | 在建设海西旅游区的背景下探讨福建土楼的旅游开发，分析福建土楼的特征与空间分布．通过SWOT分析法对福建土楼旅游开发进行评价，在此基础上提出整合区域土楼旅游资源、完善土楼旅游产品系统、加强市场营销力度、努力打造“福建土楼”品牌等推进海西旅游区发展的思路．
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| 关 键 词： | 海西旅游区 福建土楼 旅游开发 |
Research on the Tourism Development of Fujian Earth Buildings Based on Western-strait Tourism Zone |
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| ZHENG Wei-min,WEI He-qing.Research on the Tourism Development of Fujian Earth Buildings Based on Western-strait Tourism Zone[J].Journal of Quanzhou Normal College,2011,29(4):58-63. |
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| Authors: | ZHENG Wei-min WEI He-qing |
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| Institution: | ZHENG Wei-min,WEI He-qing(School of Resource and Environmental Science,Quanzhou Normal University,Fujian 362000,China) |
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| Abstract: | On the background of construction of Western-strait Tourism Zone,the paper explores tourism development of Fujian earth buildings,analyzes the characteristics and spatial distribution,and evaluates tourism development of Fujian earth buildings through SWOT analysis.On this basis,the paper puts forward regional integration of tourism resources,improving tourism products system of Fujian earth buildings,strengthening marketing efforts,creating Fujian earth building brand and other development ideas. |
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| Keywords: | West-strait Tourism Zone the earth buildings of Fujian tourism development |
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