| 我国男子篮球甲A联赛东莞竞赛市场的研究 |
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| 引用本文： | 张怀荣,陈树华,许永刚.我国男子篮球甲A联赛东莞竞赛市场的研究[J].广州体育学院学报,2001,21(3):1-5. |
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| 作者姓名： | 张怀荣 陈树华 许永刚 |
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| 作者单位： | 1. 广州体育学院体育师友>杂志社
2. 广州体育学院, |
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| 摘 要： | 采用献资料法、问卷调查法、访问调查法、数理统计法和系统分析法，对我国男子篮球甲A联赛东莞竞赛市场进行研究，研究结果表明；我国男子篮球甲A联赛东莞竞赛市场潜在需求较大，现实需求增加，市场发晨良好；宏远篮球俱乐都采取了一整套营销策略的实施，经营篮球竞赛，获得较好经济效益；我国男子篮球甲A联赛东莞主场篮球竞赛质量提高缓慢；东莞地区的思格尔系数低于49％，当地居民已处于小康生活水平，东莞篮球竞赛市场男性观众多于女性观众，差异明显；观念年龄界于18～50岁之间，中青年居多；宏远主场观众购买动机表现出多样化统一，观众购买动机主要是关心宏远队，兴趣爱好、娱乐欣赏。
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| 关 键 词： | 职业篮球联赛 男子 市场 东莞 |
| 文章编号： | 1007-323X(2001)03-0001-05 |
| 修稿时间： | 2001年5月10日 |
Study on Dong guan Contest Marker of the Most Excellent Level Men's League Basketball Matches in China |
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| ZHANG Huai_rong ,CHEN Shu_hua ,XU Yong_gang.Study on Dong guan Contest Marker of the Most Excellent Level Men''''s League Basketball Matches in China[J].Journal of Guangzhou Physical Education Institute,2001,21(3):1-5. |
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| Authors: | ZHANG Huai_rong CHEN Shu_hua XU Yong_gang |
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| Institution: | ZHANG Huai_rong 1,CHEN Shu_hua 2,XU Yong_gang 2 |
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| Abstract: | Using the methods of literature?mathematical statistics?investigation and systematic analysis,this paper researched on Dong guan basketball contest market,the results show that:the potential requirement of Dong guan basketball contest market is big,the realistic requirement is raise and the development of this market is good Hong yuan basketball club adopted a series of marketing tactics(product?price?place and promotion),developed market,obtained good economic benefit The qulity of the basketball contest improved slowly Engle coefficient is 49% in this area and the male viewer more than the female obviously in this market and young man more than other people The buying motives of viewers shows that the unity of diversity,but the main buying motives are:concern theirs with Hong yuan basketball club?interest and admiration |
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| Keywords: | league basketball matches?men?market?dong guan |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
