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疫情接近性对谣言信任度的影响:新冠疫情中传播渠道的中介效应分析
引用本文:张洪忠,沈菲,李昊,贾全鑫.疫情接近性对谣言信任度的影响:新冠疫情中传播渠道的中介效应分析[J].新闻界,2020(4):48-56,5.
作者姓名:张洪忠  沈菲  李昊  贾全鑫
作者单位:北京师范大学新闻传播学院;香港城市大学媒体与传媒系;澳门科技大学人文艺术学院
摘    要:有认识的人或者同一区域的人患有新冠肺炎,是否会更加相信疫情谣言?使用什么渠道会影响对谣言的信任度?本研究探讨新冠疫情中的接近性、传播渠道与谣言信任度之间的关系,在网络平台采集北京、上海、广州、武汉、成都五座城市有效样本813人份。建立中介模型研究发现:疫情接近性对谣言信任度没有直接效应,只有通过人际传播才产生显著的间接效应,通过新闻媒体和社交媒体的间接效应则不成立;同时,新闻媒体使用与疫情谣言信任度呈负相关关系,人际传播、社交媒体使用与疫情谣言信任度呈正相关关系;学历、年龄与疫情谣言信任度均是显著性负相关关系。

关 键 词:谣言信任度  疫情接近性  传播渠道

The Impact of Proximity on the Rumors'trust:An Analysis of the Mediating Effect of the Communication Channels During the 2019-nCov Epidemic
Zhang Hongzhong,Shen Fei,Li Hao,Jia Quanxin.The Impact of Proximity on the Rumors'trust:An Analysis of the Mediating Effect of the Communication Channels During the 2019-nCov Epidemic[J].Press Circles,2020(4):48-56,5.
Authors:Zhang Hongzhong  Shen Fei  Li Hao  Jia Quanxin
Institution:(School of Journalism and Communication,Beijing Normal University;Department of Media and Communication,City University of Hong Kong;College of Arts and humanities,Macao University of Science and technology)
Abstract:Will you believe epidemic-related rumors more,if someone you know or someone in the same area is infected with 2019-nCov?And what media channels will affect the rumor's trust?In this study,we have explored the relationship among proximity,media channels and rumor's trust during the 2019-nCov epidemic.Collecting data from a online survey on a network platform Databnu,we finally got 813 effective responses from Beijing,Shanghai,Guangzhou,Wuhan and Chengdu.Results showed that there is no direct effect between proximity and rum or1 s trust but revealed that an indirect effect significantly mediated by the channel of interpersonal communication.In addition,in the correlations between media channels and rumor's trust,news media was found negatively correlated with rumor's trust while interpersonal communication and social media both were positively correlated with rumor*s trust.Education,age and rum or's trust are all negatively correlated.
Keywords:proximity  media channel  rumor’s channel
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