| 新媒体视阈下的大众宣传探析 |
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| 引用本文： | 李梅宇,艾美华.新媒体视阈下的大众宣传探析[J].新疆职业大学学报,2014(4):45-48. |
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| 作者姓名： | 李梅宇 艾美华 |
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| 作者单位： | 新疆财经大学新闻与传媒学院,新疆乌鲁木齐830012 |
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| 基金项目： | 2014年度新疆维吾尔自治区普通高校人文社科重点研究基地新疆社会经济统计研究中心重点项目（050314B05） |
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| 摘 要： | 信息技术发展日新月异,在新媒体技术支撑体系下出现的新媒体以其丰富的形态和特性渗透到社会生活的各个方面。今天,新媒体以其在信息传播的5W模式中独有的新特点和优势,为大众宣传开发了一块新平台,并在政治、经济、文化宣传等各个方面取得了良好的宣传效果。善用新媒体平台将为大众宣传带来更加理想的宣传效果,新媒体成为未来大众宣传的主力军。
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| 关 键 词： | 新媒体 大众宣传 |
Analysis of Mass Propaganda under the New Media Sphere |
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| LI Meiyu,AI Meihua.Analysis of Mass Propaganda under the New Media Sphere[J].Journal of Xinjiang Vocational University,2014(4):45-48. |
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| Authors: | LI Meiyu AI Meihua |
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| Institution: | (College of News and Media, Xinjiang Financial University, Urumqi ,Xinjiang ,830012). |
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| Abstract: | With rapid progress in Information technology development ,New media with abundant forms and characteristics has penetrated into every aspect of social life under the new media technology supporting system. Today new media has developed a new platform for the public propaganda with whose unique new features and advantages in 5w model of information transmission, which has obtained the good publicity effect in the political, economic and cultural propaganda field. To make good use of new media platforms will bring better propaganda effect to the masses; new media will become the main force of the masses in the future. |
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| Keywords: | new media the public propaganda |
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