| 论现代广告对维吾尔人物质消费的影响——以乌鲁木齐市维吾尔人物质消费情况为范本 |
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| 引用本文： | 郭芳,;赛来西·阿不都拉.论现代广告对维吾尔人物质消费的影响——以乌鲁木齐市维吾尔人物质消费情况为范本[J].新疆职业大学学报,2014(3):55-59. |
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| 作者姓名： | 郭芳 ;赛来西·阿不都拉 |
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| 作者单位： | [1]新疆职业大学传媒与设计学院,新疆乌鲁木齐830013; [2]浙江大学城市学院传媒与人文学院,浙江杭州310015 |
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| 基金项目： | 国家社科基金青年项目（12CXW032） |
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| 摘 要： | 我国经济与社会高速发展,商品市场被不断细分,广告成为现代企业的营销利器。本文以《广告对维吾尔人物质消费的影响--以乌鲁木齐市维吾尔人物质消费情况为范本》调查问卷为依据,分别从消费习惯、消费观念等方面,考察广告对维吾尔人物质消费的影响。
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| 关 键 词： | 广告 维吾尔人 消费 |
On the Influence of the Modern Advertising Material Consumption Taking Urumqi City Uighurs Material Consumption as an Example |
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| Institution: | GUO Fang,ABUDULA Sai-laixi (1.Media and Design Institute, Xinjiang Vocational University, Urumqi, Xinjiang 830013; 2.Institute of Media and Humanitics, the City College of Zhejiang University, Hangzhou, Zhejiang 310015) |
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| Abstract: | With the economic development in China, the commodity market has been constantly subdivided, and advertising has become a corporate marketing tool about publicizing its own unique advantages. In this paper, based on the questionnaire name ＂Impact of the Advertising on the Material Consumption of the Uighurs -Taking Urumqi City Uighurs Material Consumption as a Model ＂, the author studies the influence of advertising on ma- terial consumption of the Uighur, respectively from the consumption habits, consumer attitudes and consumer＇s behavior to investigate the role adver- tising plays in Uighurs＂ consumption conceptions. |
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| Keywords: | advertisement Uighur： consumption |
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