| 高职院校市场营销专业校园跳蚤市场实训模式研究 |
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| 引用本文： | 杜淑琳.高职院校市场营销专业校园跳蚤市场实训模式研究[J].安徽职业技术学院学报,2013(1):51-53. |
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| 作者姓名： | 杜淑琳 |
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| 作者单位： | 安徽职业技术学院经贸系 |
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| 摘 要： | 培养应用型、技能型人才是高职教育的基本目标。实训教学是培养应用型人才的行之有效的教学方法。校园跳蚤市场实训是市场营销专业实训教学的一大突破与创新。文章从分析跳蚤市场入手,全面探讨了校园跳蚤市场实训模式的构建思路、实训体系和实施策略,对高职院校教育教学改革有一定的借鉴价值。
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| 关 键 词： | 高职院校 市场营销 跳蚤市场 实训教学 |
On the Practice Model of Campus Flea Market for Marketing Major in Vocational Colleges |
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| DU Shu-lin.On the Practice Model of Campus Flea Market for Marketing Major in Vocational Colleges[J].Journal of Anhui Vocationcal Technical College,2013(1):51-53. |
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| Authors: | DU Shu-lin |
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| Abstract: | Training applied and skilled personnel is the basic goal in higher vocational education. Practice teaching is an effective teaching method to create applied personnel. Campus flea market training is a major breakthrough and innovation of marketing practice teaching. From the overview about flea market, comprehensive study the campus flea market training mode ideas, training system and the strategy, it has some reference value on the reform of teaching in vocational colleges. |
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| Keywords: | vocational college marketing flea market practice teaching |
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