| 文化差异对中美商务谈判的影响 |
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| 引用本文： | 林海.文化差异对中美商务谈判的影响[J].零陵学院学报,2005(1). |
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| 作者姓名： | 林海 |
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| 作者单位： | 衡阳师范学院外语系 湖南衡阳421008 |
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| 摘 要： | 随着中美两国间经贸飞速发展,双方商务谈判越来越频繁。由于两国文化差异对商务谈判的各个方面都有直接的影响,了解这种差异就尤有必要。中美双方在商务谈判中必须增强文化差异的敏感性,学会与不同谈判背景的谈判对手打交道, 了解在语言沟通、价值观和谈判风格上的差异, 制定出合适的谈判策略,为双方达成“双赢”协议打下基础。
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| 关 键 词： | 文化差异 商务谈判 影响 |
The Impact of Cultural Factors in Sino-U.S. Business Negotiations |
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| Authors: | LIN Hai |
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| Abstract: | With the development of trade with the United States, it is imperative that managers, both present and future, be sensitive to cultural factors on Sino-U.S. business negotiation. The paper presents cultural differences between the two countries from three facets: 1.language and communication 2. values 3. negotiating style and emphasizes the importance of taking cultural sensitivities into consideration during business negotiation. |
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| Keywords: | culture differences business negotiation impact |
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