| 影响中国职业足球队冠名因素的研究 |
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| 引用本文： | 周毅,张权,李应伟.影响中国职业足球队冠名因素的研究[J].浙江体育科学,2004,26(1):8-11. |
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| 作者姓名： | 周毅 张权 李应伟 |
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| 作者单位： | 1. 广州体育学院,广东,广州,510075
2. 浙江万里学院,浙江,宁波,315100 |
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| 摘 要： | 通过运用资料收集、专家咨询及实地考察的方法,对影响中国职业足球队冠名的多个因素进行了分析,以期让我们能透过现象对本质有更深入的认识,并为俱乐部经营及管理提供理论上的参考依据及建议.
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| 关 键 词： | 职业足球队 冠名 冠名权 |
| 文章编号： | 1004-3624(2004)01-0008-04 |
Research on the factors affecting the entitle of the professional football teams in China |
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| Zhou yi,Zhang quan,Li ying-wei.Research on the factors affecting the entitle of the professional football teams in China[J].Zhejiang Sport Science,2004,26(1):8-11. |
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| Authors: | Zhou yi Zhang quan Li ying-wei |
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| Abstract: | By the methods of documentary, expert consultation and investigation, the author analyzes the mul-factors that influencing the entitle of professional football team in China for the purpose of knowing the essence of the things and provide theoretic support and advise for the football club management. |
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| Keywords: | professional football team title title right |
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