| WMA收视率的影响因素及对策研究 |
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| 引用本文： | 茹军强.WMA收视率的影响因素及对策研究[J].搏击·武术科学,2010,7(3):13-14,16. |
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| 作者姓名： | 茹军强 |
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| 作者单位： | 厦门大学体育部,福建,厦门,361005 |
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| 摘 要： | 文章从WMA赛事当前现状出发，从武术文化以及传播学的角度加以分析，运用文献法和逻辑推理的研究方法，通过对中外武术搏击赛事的比较，从节目质量、受众因素和宣传因素三方面分析了影响WMA收视率的原因，并且针对这些原因提出了开放规则、提高赛事流畅性和观赏性、加强直播和稳定播出时间以及从各方面加强国学及传统武术相关宣传等对策，以期对中国武术职业联赛发展有所帮助。
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| 关 键 词： | WMA 收视率 因素 对策 |
On the Audience Rating of WMA and the Countermeasures |
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| Ru Junqiang.On the Audience Rating of WMA and the Countermeasures[J].BOJI(WUSHUKEXUE),2010,7(3):13-14,16. |
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| Authors: | Ru Junqiang |
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| Institution: | Ru Junqiang (P.E. Department of Shanmen University, Shamen Fujian 361005) |
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| Abstract: | From the current condtions of WMA competitions,from the view of Wushu culture and communication,the paper does the comparasion between WMA competitions and other Wushu competitions from three aspects: prgram quality,audience and communication,with the methods of literature and logical analysis,to find the influencing factors for WMA audience rating,and the paper puts for ward some suggestions such as opening the rules to improve the fluence and enjoyment of WMA competitions,enhancing live program broadcasti... |
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| Keywords: | WMA audience rating factors countermeasures |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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