| 敦煌市体育旅游发展的SWOT分析 |
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| 引用本文： | 郑向荣,刘茂昌,罗卫东.敦煌市体育旅游发展的SWOT分析[J].体育科技文献通报,2012,20(11):12-13,20. |
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| 作者姓名： | 郑向荣 刘茂昌 罗卫东 |
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| 作者单位： | 1. 河西学院体育系,甘肃张掖,734000
2. 西北师范大学体育学院,兰州,730070 |
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| 基金项目： | 甘肃省教育科研”十一五”规划项目(项目编号:GSBG |
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| 摘 要： | 为了延缓莫高窟文物的腐化速度，实现敦煌旅游业的可持续发展，全方位开发绿色的体育旅游业。笔者运用SWOT分析方法，全面而客观分析了敦煌市体育旅游发展的内部优势和劣势，以及外部环境所带来的机遇和存在威胁，得出结论，并提出若干对策与建议，为科学的发展提供理论依据。
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| 关 键 词： | 敦煌 体育旅游 SWOT |
SWOT Analysis of Sports Tourism Development in Dunhuang City |
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| ZHENG Xiang-rong,LIU Mao-chang,LUO Wei-dong.SWOT Analysis of Sports Tourism Development in Dunhuang City[J].Bulletin of Sport Science & Technology,2012,20(11):12-13,20. |
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| Authors: | ZHENG Xiang-rong LIU Mao-chang LUO Wei-dong |
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| Institution: | 2 Department of Physical Education,Hexi University,Zhangye 734000,China. |
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| Abstract: | In order to reduce corrosion rate of the Mogaoku historical and realize sustainable development of heri - tage tourism of Dunhuang, the new green sports tourism should be developed. With SWOT analysis, a comprehen-sive and objective analysis is made on the opportunities and challenges brought by the interior advantages and dis-advantages and the exterior environment for the resource exploitation of sports tourism in Dunhuang. The conclu-sions are drawn, and measures and some suggestions are made. The main purpose is to provide a theoretical basis for the development of science. |
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| Keywords: | Dunhuang sport tourism SWOT |
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