| 技术创新、营销能力对企业绩效的影响研究 |
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| 引用本文： | 汤清,陈海燕.技术创新、营销能力对企业绩效的影响研究[J].科技管理研究,2015(9). |
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| 作者姓名： | 汤清 陈海燕 |
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| 作者单位： | 华南理工大学工商管理学院,广东广州,510640 |
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| 摘 要： | 以在中小企业板上市的110家广东省企业为样本,将技术创新分为技术创新投入和技术创新产出,对技术创新、营销能力、技术创新和营销能力的匹配与企业绩效的关系进行研究。研究结果表明,企业除了通过对技术创新投入和营销费用投入提升绩效外,同时应该考虑技术创新投入与销售人员比的交互作用对企业绩效的促进。
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| 关 键 词： | 技术创新 营销能力 企业绩效 交互作用 |
| 收稿时间： | 2014/6/11 0:00:00 |
| 修稿时间： | 2014/6/11 0:00:00 |
The Impact of Technological Innovation and Marketing Capabilities on Firm Performance |
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| TANG Qing,CHEN Haiyan.The Impact of Technological Innovation and Marketing Capabilities on Firm Performance[J].Science and Technology Management Research,2015(9). |
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| Authors: | TANG Qing CHEN Haiyan |
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| Abstract: | In this paper, we use 110 Guangdong enterprises which listed in the SME board as samples and divide technical innovation into input and output dimensions, to study the effect of technical innovation, marketing capabilities and their interactions on corporate performance. Results indicate that not only investments in technical innovation and marketing expenses improve the corporate performance, but also the interactions between technical innovation inputs and sales personnel proportion. Our research provides both empirical tests which makes theories more convincing and practical guidance for companies. |
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| Keywords: | technological innovation marketing capabilities firm performance interaction effect |
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