| 目的地官方旅游网站影响力研究 ——从链接分析的角度 |
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| 引用本文： | 许慧珍.目的地官方旅游网站影响力研究 ——从链接分析的角度[J].现代情报,2012,32(10):93-98. |
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| 作者姓名： | 许慧珍 |
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| 作者单位： | 汕头职业技术学院经济管理系,广东 汕头 515041 |
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| 基金项目： | 2011年度汕头市科技计划项目“汕头市旅游电子商务发展现状和对策研究”(〔2011〕145) |
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| 摘 要： | 目的地官方旅游网站是展示当地旅游资源,提供旅游公共信息服务的重要窗口,其网络影响力直接关系着当地旅游业的发展。本文以广东省地市级旅游局官方网站为样本,采用链接分析方法评估旅游官网的链接特征和网络影响力。结果表明,旅游官网链接数据与经济发展水平关系密切,区域间差异较大,总体水平仍有待提高。外部影响因子、PR值和网页数量与当地旅游发展显著相关,能够有效衡量官网的网络影响力。在此基础上提出了增强旅游官网网络影响力的相应策略。
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| 关 键 词： | 目的地 旅游官方网站 网络影响力 链接分析 |
Research on Influence of Destination Tourism Official Website Based on Link Analysis |
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| Authors: | Xu Huizhen |
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| Institution: | Department of Economics and Management,Shantou Polytech,Shantou 515041,China |
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| Abstract: | Destination tourism official website recommends local tourism resource and provides public information service,its network influence has a direct effect on local tourism.By using link analysis method,this paper assessed the link characteristics and network influence of 17 official websites of municipal cities in Guangdong,explored the role of official tourism website in promoting the development of local tourism.The results showed that the influence of tourism official website was closely related to the economical development with large inter-regional differences,but the overall level was still to be improved.External web impact factor,PR value and quantity of webpage could affect tourism significantly.Relevant perfecting suggestions were also put forward in this paper. |
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