| 从利益相关者的角度看丰田汽车召回事件 |
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| 引用本文： | 杨芳.从利益相关者的角度看丰田汽车召回事件[J].洛阳师范学院学报,2010,29(2):136-137,152. |
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| 作者姓名： | 杨芳 |
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| 作者单位： | 天津科技大学经济与管理学院,天津,300222 |
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| 基金项目： | 天津科技大学科研基金项目(20060301) |
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| 摘 要： | 近年来频发丰田汽车召回事件给丰田汽车公司的发展带来了极大的不稳定,其利益相关者的态度至关重要.本文从政府、供应商、顾客、员工等主要利益相关者角度展开对丰田召回事件的分析,并提出一些建议和举措.
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| 关 键 词： | 丰田汽车公司 利益相关者 丰田汽车召回事件 |
From the Perspecitve of Stakeholders to View Toyota Recall |
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| YANG Fang.From the Perspecitve of Stakeholders to View Toyota Recall[J].Journal of Luoyang Teachers College,2010,29(2):136-137,152. |
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| Authors: | YANG Fang |
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| Institution: | College of economics & management/a>;Tianjin University of Science & Technology/a>;Tianjin 300222/a>;China |
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| Abstract: | In recent years,frequently recall events of Toyota has brought great instability for Toyota Motor Corporation's development,it is essential and important of its stakeholders attitude.The paper analyzes Toyota recall events from the view of the government,suppliers,customers,employees and other key stakeholders and puts forward some proposals and initiatives. |
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| Keywords: | Toyota Motor Corporation stakeholders Toyota recall |
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