| 武术国际化传播的受众研究 |
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| 引用本文： | 王林.武术国际化传播的受众研究[J].首都体育学院学报,2008,20(2):14-17. |
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| 作者姓名： | 王林 |
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| 作者单位： | 武汉理工大学体育部,湖北武汉,430070 |
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| 摘 要： | 受众是武术国际化传播的终点,对其进行研究有助于提高传播的效果。研究认为:武术国际化传播过程中对所有的受众采取一种传播方式,没有对受众类型进行细分;传播过程中忽视受众的心理反应;忽略了反馈机制,并提出了相应的建议以促进武术的国际化传播。
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| 关 键 词： | 武术传播 受众 细分 心理反应 反馈 |
| 文章编号： | 1009-783X（2008）02-0014-04 |
| 收稿时间： | 2007-06-01 |
| 修稿时间： | 2007年6月1日 |
A Research on the Receivers of the International Dissemination of Martial Arts |
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| WANG Lin.A Research on the Receivers of the International Dissemination of Martial Arts[J].Journal of Capital College of Physical Education,2008,20(2):14-17. |
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| Authors: | WANG Lin |
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| Abstract: | The receivers are the end point of the international dissemination of martial arts.Consequently,the research of receivers is helpful for enhancing the dissemination effect.It is believed in this study that in the process of international dissemination of martial arts,only one kind of propagation method has been adopted for all receivers without any segmentation of different types of receivers.Meanwhile,the psychological responses of receivers are neglected and the feedback mechanism is ignored.Therefore,corresponding suggestions are put forward in this study to promote the international dissemination of martial arts. |
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| Keywords: | Dissemination of martial arts Receivers Segmentation Psychological response Feedback |
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