| 品牌产品广告宣传的发展趋势 |
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| 引用本文： | 夏永.品牌产品广告宣传的发展趋势[J].淮北职业技术学院学报,2007,6(2):110-112. |
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| 作者姓名： | 夏永 |
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| 作者单位： | 中共宿州市委党校,安徽,宿州,234000 |
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| 摘 要： | 本文从广告创意、广告艺术与广告文化的融合、影视与广告的融合等方面探索了现代广告的发展新趋势,认为广告由原来的理性的传播工具向着感性的艺术工具的方向发展,即注重感性的诉求,追求唯美的广告画面,能够给消费者带来归属感;同时也努力通过影视对大众的消费模式进行引导以直接促进产品的销售.
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| 关 键 词： | 广告 品牌 广告创意 广告文化 品牌 产品广告 发展 趋势 Products Brand Publicity Advertising Trends 销售 引导 消费模式 归属感 消费者 广告画 追求唯美 方向 传播工具 理性 现代广告 |
| 文章编号： | 1671-8275（2007）02-0110-03 |
| 收稿时间： | 2006-01-29 |
| 修稿时间： | 2006年1月29日 |
The Developing Trends of Advertising Publicity of Brand Products |
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| XIA Yong.The Developing Trends of Advertising Publicity of Brand Products[J].Journal of Huaibei Professional and Technical College,2007,6(2):110-112. |
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| Authors: | XIA Yong |
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| Abstract: | The paper explores the new developing trends of modern advertising from the advertising creation, the integration of advertising art and advertising culture, the integration of television and advertisements, and other aspects. It argues that the advertisements have been developed from the rational media to the sentimental art tools, that is, they not only focus on emotional appeals, pursuit of aesthetic advertising images giving consumers a sense of belonging, but also promote more directly their products sales with television guiding seriously the public consumption patterns. |
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| Keywords: | advertisement brand advertising creation advertising culture |
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