| 产品和市场类型对传统实体中间商再中间化战略的影响 |
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| 引用本文： | 张敬德.产品和市场类型对传统实体中间商再中间化战略的影响[J].淮北职业技术学院学报,2008,7(1):5-8. |
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| 作者姓名： | 张敬德 |
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| 作者单位： | 上海大学,国际工商与管理学院,上海,200072 |
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| 摘 要： | 在当今电子商务发展方兴未艾的时代,传统的实体中间商不仅面临着去中间化的压力,同样也面临着再中间化的机遇。影响传统中间商实施再中间化策略的因素有很多种,国内外关于再中间化的研究多集中在中间商可以发挥的功能和提供的增值方面,而对于产品和市场类型的研究比较少见。本文从阐述电子信息技术对于中间组织变革的影响入手,探讨实体中间商在进行再中间化过程中,如何认清再中间化的市场和产品制约因素,避免因为盲动而导致失败。
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| 关 键 词： | 电子商务 再中间化 组织变革 产品和市场类型 |
| 文章编号： | 1671-8275(2008)01-0005-04 |
| 修稿时间： | 2007年8月17日 |
The Impact of Market and Product Type on Re-intermediation Strategy of Traditional Bricks-and-mortar Intermediaries |
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| ZHANG Jing-de.The Impact of Market and Product Type on Re-intermediation Strategy of Traditional Bricks-and-mortar Intermediaries[J].Journal of Huaibei Professional and Technical College,2008,7(1):5-8. |
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| Authors: | ZHANG Jing-de |
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| Institution: | ZHANG Jing-de |
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| Abstract: | Nowadays,against background of accelerating development of E-business,the traditional bricks-and-mortar intermediaries are confronting not only operational pressure from disintermediation but also re-intermediation opportunity. There are many elements to influence the intermediaries' re-intermediation strategy.Previous researches are focused on functions and added values intermediaries provided.This paper is to discuss how market and product type affect the strategy,aiming to avoid imprudent behavior in re-intermediation process,on basis of mediating organization change arising from information technology. |
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| Keywords: | E-business re-intermediation organization change market and product type |
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