Emotional design in multimedia learning: Effects of shape and color on affect and learning |
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| Institution: | 1. New York University, 196 Mercer St., Suite 800, New York, NY 10003, United States;2. Erfurt University, Germany;3. The Graduate Center, City University of New York, United States;4. The New York Times Company, United States;1. Leibniz-Institut für Wissensmedien, Tübingen, Germany;2. University of Tuebingen, Germany;1. University of Mannheim, Psychology of Education, Postfach 103462, 68131 Mannheim, Germany;2. Bauhaus-University Weimar, Instructional Design, Geschwister-Scholl-Straße 7, 99423 Weimar, Germany;1. Clemson University, School of Computing, 100 McAdams Hall, Clemson, SC and 29634, USA;2. University of Florida, Department of Computer & Information Science and Engineering, P.O. Box 116120, Gainesville, FL and 32611, USA;1. Synesthetics, Inc., Fort Collins, CO, USA;2. Department of Psychological & Brain Sciences, University of California, Santa Barbara, CA, USA;3. Keurig Green Mountain, Inc., Waterbury Center, VT, USA |
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| Abstract: | We examine design factors that may evoke positive emotions in learners and investigate the effects of these positive emotions on learning. Recent research showed that the emotional design of multimedia learning material can induce positive emotions in learners that in turn facilitate comprehension and transfer. We sought to replicate these results with a different population and different mood induction procedure and examine individual emotions, and to decompose the effects of the design elements of color and shape. Study 1 showed that well-designed materials induced positive emotions and facilitated comprehension, though transfer performance was not affected by emotional design. Study 2 found that round face-like shapes both alone and in conjunction with warm color induced positive emotions. Warm colors alone, however, did not affect learners' emotions. Comprehension was facilitated by warm colors and round face-like shapes, independently as well as together. Transfer was facilitated by round face-like shapes when used with neutral colors. |
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| Keywords: | Emotion Emotional design Learning Multimedia Cognition |
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