| 基于学科竞赛的市场营销专业学生创新创业能力提升研究 |
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| 引用本文： | 王亚丽.基于学科竞赛的市场营销专业学生创新创业能力提升研究[J].教育教学论坛,2020(9):28-29. |
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| 作者姓名： | 王亚丽 |
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| 作者单位： | ;1.山东青年政治学院经济管理学院 |
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| 基金项目： | 山东青年政治学院2018年度教学改革研究重点项目“基于《市场调查大赛》的市场营销专业学生创新创业能力提升研究”(JG201810) |
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| 摘 要： | 学科竞赛平台已成为培养营销专业学生创新创业能力的主要平台。山东青年政治学院市场营销专业,通过将市场调查大赛嵌入市场营销专业理论课程教学体系、与专业实践体系的匹配嵌套的形式,实现市场调查大赛与市场营销专业课程体系的深度融合。同时,通过学校、教师、学生三方的有效衔接机制,切实提高了学生们的创新创业能力。
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| 关 键 词： | 市场调查与分析大赛 市场营销专业 创新创业能力 |
Research on Improvement of Innovation and Entrepreneurship Ability of Marketing Major Students Based on Discipline Competition |
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| WANG Ya-li.Research on Improvement of Innovation and Entrepreneurship Ability of Marketing Major Students Based on Discipline Competition[J].jiaoyu jiaoxue luntan,2020(9):28-29. |
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| Authors: | WANG Ya-li |
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| Institution: | (School of Economics and Manage,Shandong Youth University of Political Science,Jinan,Shandong 250103,China) |
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| Abstract: | The discipline competition platform has become the main platform to cultivate the innovation and entrepreneurship ability of students majoring in marketing.The marketing major of Shandong Youth University of Political Science has realized the deep integration of the marketing research competition and the marketing professional course system by embedding the market research competition into the teaching system of marketing professional theory course and matching and nesting with the professional practice system.At the same time,through the effective cohesive mechanism of the school,teachers and students,students'innovation and entrepreneurship ability has been effectively improved. |
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| Keywords: | market research and analysis competition marketing major innovation and entrepreneurship |
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