| 视频网站自制电视剧的传播路径分析 |
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| 引用本文： | 庄锦煌.视频网站自制电视剧的传播路径分析[J].商洛师范专科学校学报,2013(5):32-36. |
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| 作者姓名： | 庄锦煌 |
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| 作者单位： | 中国政法大学新闻与传播学院,北京100088 |
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| 摘 要： | 视频网站自制剧在现今多元的传媒环境下作为一种新的传播现象脱颖而出，自制剧已成为视频网站在电视剧同质化严重、电视剧版权高企状况下的创新和出路之一。为探讨其独特的传播路径与成功模式，从传播学视角出发分析视频网站自制剧之电视剧的投拍模式、播放渠道、盈利特点，研究其生存现状，并试图探索其发展趋势，以期为视频网站自制电视剧传播提供一些借鉴。
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| 关 键 词： | 视频网站 自拍剧 电视剧 传播 |
An Analysis of the Commuunication Path of Self-made Drama on Video Website |
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| ZHUANG Jin-huang.An Analysis of the Commuunication Path of Self-made Drama on Video Website[J].Journal of Shangluo Teachers College,2013(5):32-36. |
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| Authors: | ZHUANG Jin-huang |
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| Institution: | ZHUANG Jin-huang (School of Journalism ＆ Communication China University of Political Science and Law,Beijing 100088) |
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| Abstract: | Self-made drama on video website in multi-media environment came out as a new spread phenomenon,serf-made drama has become video website innovation and breakthrough under the situation of serious homogenization of TV drama and high TV rights,To study its unique propagation path and successful model, analysis of homemade TV drama producing model, broadcast channel, the characteristics of video website profit is done, from the perspective of communication,the survival of the status quo, the trend Qf its development, with the expectation of presenting several distinct cognition about the video web site self-made drama. |
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| Keywords: | video site homemade drama TV drama communication |
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