| 论出版品牌 |
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| 引用本文： | 朱移山.论出版品牌[J].安徽科技学院学报,2010,24(5):124-126. |
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| 作者姓名： | 朱移山 |
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| 作者单位： | 合肥工业大学出版社,安徽,合肥,230009 |
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| 摘 要： | 我国的图书出版业和其它行业一样进入品牌的自觉打造阶段。出版业的品牌是指出版业的核心竞争力,它既体现在优秀的图书出版,还包括卓越的领导者、优秀的编辑人才队伍、优质的作者资源和出色的宣传营销等因素构成整体形象。
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| 关 键 词： | 品牌 出版品牌 领导 编辑 作者 图书 宣传 营销 |
Discussion on Publishing Brand |
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| ZHU Yi-shan.Discussion on Publishing Brand[J].Journal of Anhui Science and Technology University,2010,24(5):124-126. |
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| Authors: | ZHU Yi-shan |
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| Institution: | ZHU Yi-shan(Hefei University of Technology Press,Hefei 230009,China) |
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| Abstract: | The publishing industry of China,like other industries,is on the stage of brand self-making.The brand refers to the core competitive abilities of publishing industry,which lies in the publication of excellent books.It also concludes the remarkable leaders,the outstanding team of editors,the first-class writers,as well as the effective publicizing and marketing. |
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| Keywords: | Brand Publishing brand Leader Editor Writer Book Publicizing Marketing |
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