| 商务英语教学中的跨文化交际能力培养 |
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| 引用本文： | 熊亮.商务英语教学中的跨文化交际能力培养[J].湖南科技学院学报,2007,28(4):136-138. |
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| 作者姓名： | 熊亮 |
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| 作者单位： | 湖南工学院,经济管理系,湖南,衡阳,421008 |
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| 摘 要： | 国际商务活动实质上是一种跨文化交流活动,在经济全球化下的今天,商务英语教学的最终目标就是培养学生在商务环境下的跨文化交际能力。本文通过分析国际商务活动中常见的商务文化差异以明确跨文化交际能力培养的重要性,并就教学中跨文化交际能力的培养提出若干建议。
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| 关 键 词： | 商务英语教学 商务文化差异 跨文化交际能力 |
| 文章编号： | 1673-2219（2007）04-0136-03 |
| 收稿时间： | 2007-02-09 |
| 修稿时间： | 2007年2月9日 |
On Business English Teaching and Intercultural Communicative Competence Cultivation |
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| XIONG Liang.On Business English Teaching and Intercultural Communicative Competence Cultivation[J].Journal of Hunan University of Science and Engineering,2007,28(4):136-138. |
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| Authors: | XIONG Liang |
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| Abstract: | International business activities are actually cross-cultural intercourse activities. In today's integration of world economy, business English teaching finally aims at cultivating students' intercultural communicative competence in business situations. This paper tries to illustrate the common business culture differences with a view to emphasizing the significance of intercultural communicative competence cultivation in business English teaching. and it also puts forward proposals to cultivate students' intercultural communicative competence in business English teaching. |
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| Keywords: | business English teaching business culture difference intercultural communicative competence |
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