| 跨国三资企业融资需求与惠州市商业银行的营销策略 |
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| 引用本文： | 范题.跨国三资企业融资需求与惠州市商业银行的营销策略[J].惠州学院学报,2007,27(1):9-12. |
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| 作者姓名： | 范题 |
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| 作者单位： | 中国建设银行,惠州市分行,广东,惠州,516001 |
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| 摘 要： | 根据惠州外向型经济的特点, 对惠州跨国三资企业的融资特点进行了调查和分析, 结合当地商业银行的实际, 提出了满足跨国三资企业融资需求的方案和商业银行的营销策略, 以期提高商业银行服务水平和营销技巧。
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| 关 键 词： | 跨国三资企业 融资 商业银行 营销策略 |
| 文章编号： | 1671-5934（2007）01-0009-04 |
| 收稿时间： | 2005-11-1 |
| 修稿时间： | 2005-11-01 |
Survey on the Financing Demand of Transnational Foreign Funded Corporations and Marketing Counter-Strategy of Commercial Banks in Huizhou |
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| FAN Ti.Survey on the Financing Demand of Transnational Foreign Funded Corporations and Marketing Counter-Strategy of Commercial Banks in Huizhou[J].Journal of Huizhou University,2007,27(1):9-12. |
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| Authors: | FAN Ti |
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| Institution: | CCB Huizhou Branch, Huizhou, 516001, Guangdong China |
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| Abstract: | A survey and analysis are made on the financing features of the three foreign-funded corporations in Huizhou based on the characteristics of the export-oriented economy of Huizhou.Proceeding from the actual local situation,plans and counter-strategy of commercial banks are proposed in order to satisfy the financing demands of these foreign-funded transnational corporations,thus to improve the services and the marketing techniques of the commercial banks. |
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| Keywords: | Transnational Foreign Funded Corporations financing commercial banks marketing counter-strategy |
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