| 郑州市开展体育旅游的SWOT分析及开发对策研究 |
| |
| 引用本文： | 刘亚飞,李庆功.郑州市开展体育旅游的SWOT分析及开发对策研究[J].湖北广播电视大学学报,2011,31(3):154-155. |
| |
| 作者姓名： | 刘亚飞 李庆功 |
| |
| 作者单位： | 1. 郑州大学,体育系
2. 中州大学,体育学院,河南,郑州450001 |
| |
| 摘 要： | 体育旅游逐步成为现代旅游业的一个新亮点、国民经济发展的新增长点。本文运用SWOT分析法对郑州市体育旅游业的优势、劣势以及当前面临的机遇和挑战进行全面系统的分析,并根据郑州体育旅游业所处的境况提出相应的对策建议。旨在通过研究拓宽思路,加快郑州市体育旅游发展的速度,为郑州市体育旅游的合理规划提供决策依据。
|
| 关 键 词： | 郑州市 体育旅游 SWOT分析 对策 |
SWOT Analysis and Strategy Choice for Developing Sport Tourism in Zhengzhou |
| |
| LIU Ya-fei,LI Qing-gong.SWOT Analysis and Strategy Choice for Developing Sport Tourism in Zhengzhou[J].Journal of Hubei Radio& Televisonuniversity,2011,31(3):154-155. |
| |
| Authors: | LIU Ya-fei LI Qing-gong |
| |
| Institution: | LIU Ya-fei,LI Qing-gong |
| |
| Abstract: | As an important part of tourism,sport tourism is becoming a new tourist interest and an increasing point of national economy.With a SWOT analysis,this paper analyzes the strengths,weaknesses,opportunities and threats for the development of sport tourism in the city of Zhengzhou,and in accordance with the current situation,puts forward some strategies and measures.The study aims to broaden the ideas,speed up the pace of tourism development,and make the decision basis for the reasonable planning of the sport tourism in Zhengzhou. |
| |
| Keywords: | Zhengzhou Sport tourism SWOT analysis strategy choice |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
