| 我国报业广告经营的现实问题与思路调整 |
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| 引用本文： | 张春林.我国报业广告经营的现实问题与思路调整[J].湖南大众传媒职业技术学院学报,2009,9(4):38-43. |
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| 作者姓名： | 张春林 |
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| 作者单位： | 重庆大学,经济与工商管理学院,重庆,400044 |
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| 摘 要： | 我国报业广告经营受政策环境、经济环境、媒介环境等因素影响大，而且还存在广告效果评估粗放、广告结构不尽合理、市场挖掘缺乏主动等问题。在新的形势下，报业广告经营应正视现实问题，积极进行思路调整，创新服务，挖掘市场潜力；调整结构，降低市场风险；整合媒介，打造共赢平台。
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| 关 键 词： | 报业 广告经营 问题 思路 |
Problem and Countermeasure of Advertisement Management of Newspaper |
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| ZHANG Chun-lin.Problem and Countermeasure of Advertisement Management of Newspaper[J].Hunan Mass Media Vocational Technical College(Mass Media),2009,9(4):38-43. |
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| Authors: | ZHANG Chun-lin |
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| Institution: | School of Management;Chongqing University;Chonging;400044 |
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| Abstract: | In our country,effected largely by policy,economy and media surroundings,advertisement management of newspapering exists some problems,including superficial effect evaluation,illegitimate configuration and passive marketing.Aiming at these,we should innovate service for advertiser,advertising agency and readers of newspaper,and adjust configuration industry,variety and income.In the uptrend of media amalgamation,we should develop multimedia advertisement of newspapering,for instance,audio-advertisement and ... |
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| Keywords: | newspapering advertisement problems countermeasure |
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