| 北京涉外武术旅游产业发展现状与推广策略研究 |
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| 引用本文： | 张长思.北京涉外武术旅游产业发展现状与推广策略研究[J].搏击·武术科学,2014,11(4):9-11. |
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| 作者姓名： | 张长思 |
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| 作者单位： | 福建师范大学体育科学学院,福建福州350007;首都体育学院研究生部,北京100191 |
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| 基金项目： | 北京市属高等学校高层次人才引进与培养计划项目 |
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| 摘 要： | 对于发展涉外武术特色旅游产业来说，北京具有丰富的资源优势和广泛的群众基础。文章运用文献资料法、专家访谈法和逻辑分析法首先界定了北京涉外旅游的概念，继而分析了北京开展涉外武术旅游的潜在优势和当前所面临的困难，并提出具体对策：第一，提高政府机构重视。第二，开发设计武术旅游产品。第三，整合北京武术旅游资源，对其进行深层开发。第四，吸引社会经济投资。第五，加大对武术旅游的宣传力度。第六，培养高水平涉外武术旅游复合型专业人才。
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| 关 键 词： | 北京 涉外 武术旅游 策略 |
On the Current Situations of Development and the Promoting Strategies of the International Wushu Tourism in Beijing |
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| Zhang Changsi.On the Current Situations of Development and the Promoting Strategies of the International Wushu Tourism in Beijing[J].BOJI(WUSHUKEXUE),2014,11(4):9-11. |
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| Authors: | Zhang Changsi |
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| Institution: | Zhang Changsi ( 1 .Sports Science College of Fujian Normal University,Fuzhou Fujian 350007,China; 2.Department of Postgraduate of Capital Znstitute of Physical Education,Beijing 100191 ,China) |
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| Abstract: | Chinese Wushu is known for its rich culture, history, unique fighting system. For the special tourism industry of Wushu, Beijing has rich resources superiority and the widespread mass base. With the methods of literature, interview and logical analysis, the study firstly defines the term of Beijing international Wushu tourism, then analyzes the potential advantages and developing difficulties of Beijing developing international Wushu tourism and the relevant countermeasures： first, attracting great importance from government institutions; second, developing and design Wushu tourism products; third, doing the integration of Beijing Wushu tourism resources, carrying on the deep development; fourth, attracting the social and economic investment; fifth, high level foreign Wushu tourism professional talents. strengthening Wushu tourism publicity; sixth, cultivating |
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| Keywords: | Beijing International Wushu tourism Strategies |
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