| 蓝海战略实施的案例研究 |
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| 引用本文： | 查灿,吴翩鸿.蓝海战略实施的案例研究[J].未来与发展,2011,34(6):83-86. |
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| 作者姓名： | 查灿 吴翩鸿 |
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| 作者单位： | 暨南大学管理学院,广东广州,510632 |
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| 摘 要： | 蓝海战略是一种以创造出一个未知市场为目标的战略。本文以深圳聚成管理咨询有限公司的发展历史为例来讲述蓝海的发掘、开拓、执行和巩固过程，着重论述了蓝海战略的精髓即价值创新以及如何进行价值创新，探讨蓝海战略在企业实际管理过程中的应用，以及其对企业未来发展的作用。
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| 关 键 词： | 蓝海战略 培训行业 价值创新 价值曲线 |
The Case Study of the Blue Ocean Strategy Implement |
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| ZHA Can,WU Pian-hong.The Case Study of the Blue Ocean Strategy Implement[J].Future and Development,2011,34(6):83-86. |
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| Authors: | ZHA Can WU Pian-hong |
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| Institution: | ZHA Can,WU Pian-hong(Management College of Jinan University,Guangzhou Guangdong 510632,China) |
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| Abstract: | Blue Ocean Strategy is a great strategy to create an unknown market.This paper represents the exploration,development,executing and consolidation process of the blue ocean,taking Shenzhen Jucheng Management Consulting Co,LTD as an example.The article mainly discusses the essence of the Blue Ocean Strategy and how to innovate value and narrates the actual application of the Blue Ocean Strategy in the enterprise's management process and its function in the future development. |
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| Keywords: | blue ocean strategy training industry value innovation value curve |
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