| 消费心理引导下的农产品包装设计元素分析 |
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| 引用本文： | 苏文婷.消费心理引导下的农产品包装设计元素分析[J].巢湖学院学报,2016(2):98-102. |
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| 作者姓名： | 苏文婷 |
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| 作者单位： | 合肥学院,安徽 合肥,230601 |
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| 基金项目： | 安徽省高等学校省级教学研究重点项目(项目编号2014jyxm31) |
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| 摘 要： | 文章从现代人的消费心理角度出发，围绕包装视觉设计与结构设计两大重要元素分析现代农产品包装设计理念，提出消费心理对当代农产品包装设计的引导作用，以及农产品包装设计应满足趋于变化的消费心理，以提高企业市场竞争力。
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| 关 键 词： | 消费心理 农产品包装 艺术设计 |
THE ANALYSIS OF THE PACKING DESIGN OF AGRICULTRAL PRODUCTS GUIDED BY CONSUMER PSYCHOLOGY |
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| Abstract: | From the perspective of modern people's consumer psychology, the article analyzes the concept of the packaging de-sign of modern agricultural products according to packaging visual design and structural design. It puts forward that the con-sumer psychology has the guiding function on packaging design of modern agricultural products and the design should meet the changing consumer psychology to improve the market competitiveness of enterprises. |
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| Keywords: | consumer psychology the packaging of agricultural products artistic design |
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