| 新媒体时代体育传播的文化批评 |
| |
| 引用本文： | 董青,洪艳.新媒体时代体育传播的文化批评[J].北京体育大学学报,2012,35(12):12-16. |
| |
| 作者姓名： | 董青 洪艳 |
| |
| 作者单位： | 浙江工业大学体军部，浙江 杭州 310014;浙江财经学院，浙江 杭州 310012 |
| |
| 基金项目： | 基金项目：教育部人文社会科学研究项目，(批准号：09YJCZH112)。 |
| |
| 摘 要： | 以米哈伊尔.巴赫金的狂欢理论作为依据,剖析了当前以体育为文本的网络狂欢的典型形态:景观、追捧、恶搞、暴力、围观,并对由此造成的病态体育文化提出批评。研究认为:将网络狂欢根植于日常生活是当今社会文化中信仰的缺失,精神的萎缩和价值观的偏离;网络狂欢不仅取消了狂欢本身所具有的积极意义,更显示了当今时代一种病态的社会文化症候;提出发扬"狂欢"所具有的积极性,透过网络的幕布回到现实社会生活中来的突破之路。
|
| 关 键 词： | 网络 新媒体 体育传播 体育文化 文化批评 审美空洞 从众心态 行为汇聚 集体失范 虚拟实现 群体娱乐 |
| 收稿时间： | 2012/2/25 0:00:00 |
Cultural Criticism on the Sport Communication in the New Media Era |
| |
| DONG qing and HONG Yan.Cultural Criticism on the Sport Communication in the New Media Era[J].Journal of Beijing Sport University,2012,35(12):12-16. |
| |
| Authors: | DONG qing and HONG Yan |
| |
| Institution: | Sport & Military Dept., Zhejiang University of Technology, Hangzhou 310014, Zhejiang China;Zhejiang Institute of Finance, Hangzhou 310012, Zhejiang China |
| |
| Abstract: | Abstract: The paper uses Mikhail Bakhtin's carnival theory as the basis of the research to analyze the typical forms of network carnival with sports as its text, including landscape, pursuit, spoof, violence and onlookers, and the paper criticizes the pathological sports culture. Studies suggest that the network carnival is rooted in daily life is because of the lack of faith, atrophy of spirit and deviation of value outlook. Network carnival loses the positive significance of carnival but shows the symptom of a pathological social culture. The paper suggests that we should develop the positive character of carnival and make breakthrough in returning to real social life from the curtain of network. |
| |
| Keywords: | Key words: network new media sports communication sports culture culture criticism aesthetic cavity conformity mindset behavior gathering group anomie virtual achievement group entertainment |
| 本文献已被 CNKI 等数据库收录！ |
| 点击此处可从《北京体育大学学报》浏览原始摘要信息 |
| 点击此处可从《北京体育大学学报》下载免费的PDF全文 |
