| 基于顾客成本的我国B2C网上商城定价策略分析 |
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| 引用本文： | 杨涌滨.基于顾客成本的我国B2C网上商城定价策略分析[J].安阳工学院学报,2011,10(5):36-39. |
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| 作者姓名： | 杨涌滨 |
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| 作者单位： | 安阳工学院,河南安阳,455000 |
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| 摘 要： | 随着互联网技术的发展,网络已经成为我们生活的重要组成部分,网上购物也由于其快速、便捷、无时空限制等特点被越来越多的消费者所接受,大批B2C网上商城的兴起满足了消费者的这一需求。为了应对激烈的市场竞争,网上商城必须以顾客为导向制定其营销策略。
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| 关 键 词： | B2C网上商城 顾客成本 定价策略 |
Based on Customer Cost of Pricing Strategy of China B2C Online Shopping Mall |
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| YANG Yong-bin.Based on Customer Cost of Pricing Strategy of China B2C Online Shopping Mall[J].Journal of Anyang Institute of Technology,2011,10(5):36-39. |
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| Authors: | YANG Yong-bin |
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| Institution: | (Anyang institute of Technology,Anyang 455000,China) |
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| Abstract: | With rapid development of the Internet technology,more and more people are using the Internet,and Internet has been an important part of our daily life.And more and more customers have been shopping on line because of its characteristics of speediness、convenience and unrestricted of space time.A lot of B2C（Business to Customer） online Shopping mall meets the consumer＇s demand.In order to deal with the fierce market competition,online Shopping mall must develop its own marketing strategy. |
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| Keywords: | B2C online shopping mall customer cost pricing strategy |
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