| 连锁特许经营体系中的企业反竞争情报框架 |
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| 引用本文： | 周九常.连锁特许经营体系中的企业反竞争情报框架[J].情报理论与实践,2011,34(9). |
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| 作者姓名： | 周九常 |
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| 作者单位： | 黄河科技学院,河南郑州,450063 |
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| 基金项目： | 2010年教育部人文社会科学规划基金项目“网络组织合作框架下的企业竞争情报模式创新研究”的成果,项目编号:10YJAZH140 |
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| 摘 要： | 把“连锁经营”和“特许经营”合称为“连锁特许经营”，介绍其概念含义。在此基础上总结连锁特许经营体系中的企业反竞争情报特点，提出连锁特许经营体系中的企业反竞争情报总体框架，并分析其中的具体内容。
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| 关 键 词： | 连锁经营 特许经营 反竞争情报 企业 |
The Framework of the Enterprise Defense Competitive Intelligence in the Chain-franchise Operation System |
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| Zhou Jiuchang.The Framework of the Enterprise Defense Competitive Intelligence in the Chain-franchise Operation System[J].Information Studies:Theory & Application,2011,34(9). |
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| Authors: | Zhou Jiuchang |
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| Institution: | Zhou Jiuchang |
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| Abstract: | This paper collectively calls chain operation and franchise as chain-franchise operation,and describes its concept and meanings.On this basis,the paper summarizes the characteristics of the enterprise defense competitive intelligence in the chain-franchise operation system,proposes the overall framework of the enterprise defense competitive intelligence in the chain-franchise operation system,and analyzes its specific content. |
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| Keywords: | chain operation franchise defense competitive intelligence enterprise |
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