| 北京奥运会保险产品开发创新探析 |
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| 引用本文： | 吕立功.北京奥运会保险产品开发创新探析[J].体育与科学,2006,27(5):23-26. |
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| 作者姓名： | 吕立功 |
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| 作者单位： | 聊城大学,体育学院,聊城,252059 |
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| 摘 要： | 奥运保险产品创新是奥运保险市场发展的主要推动力，也是我国保险业提高奥运保险市场竞争力的重要机制。奥运保险产品开发创新理论与实践研究已经成为奥运保险业需要共同面对的重大课题，进一步探讨中国保险业如何借助2008年北京奥运会的良好机遇．实现奥运保险产品开发创新的有效途径，具有重要的战略意义。
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| 关 键 词： | 北京奥运 奥运保险 产品开发 |
| 文章编号： | 1004-4590（2006）05-0023-04 |
| 收稿时间： | 2006-06-27 |
| 修稿时间： | 2006年6月27日 |
Research on Develop Innovates of the 29th Olympic Games Insurance Products |
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| LV Ligong.Research on Develop Innovates of the 29th Olympic Games Insurance Products[J].Sports & Science,2006,27(5):23-26. |
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| Authors: | LV Ligong |
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| Institution: | LV Ligong~1 |
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| Abstract: | Olympic Games insurance products inherent meaning innovated to develop, improve insurance company observe Olympic Games insurance market demand and develop market ability of latent energy, irritate and lead people to participate in the insurance consciousness of the Olympic Games. Olympic Games insurance product develop innovation theory and practice study, become Olympic Games insurance need great subject that face jointly already, further discues how the Chinese insurance draws support from the good opportunity of Beijing 2008 Olympic Games, realize Olympic Games insurance product and develop the effective way innovated, have important strategic meanings. |
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| Keywords: | Olympic Games in Beijing the Olympic Games insures product develop |
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