| 后危机时代农产品出口企业低碳营销策略研究 |
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| 引用本文： | 李小伟.后危机时代农产品出口企业低碳营销策略研究[J].武汉职业技术学院学报,2013(5):45-48. |
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| 作者姓名： | 李小伟 |
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| 作者单位： | 武汉职业技术学院,湖北武汉430074 |
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| 基金项目： | 福建省社科规划课题＂农村劳动力转移背景下的生态资源保护问题研究＂（项目编号：2012C073）. |
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| 摘 要： | 后危机时代我国农产品出口企业面临着复杂的营销环境,既有机遇也有挑战,既有国际农产品安全问题频发,又受到绿色壁垒低碳规则制约.农产品出口企业可以选择以生态农产品为核心的低碳营销策略,这需要进行差异化的市场定位,积极参加国际高标准有机认证,建立低碳高效的分销渠道.
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| 关 键 词： | 后危机时代 农产品出口 低碳营销 |
Research on Low-carbon Marketing Strategy for Agricultural Export Enterprises of Post-crisis Era |
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| LI Xiao-wei.Research on Low-carbon Marketing Strategy for Agricultural Export Enterprises of Post-crisis Era[J].Journal of Wuhan Institute of Technology,2013(5):45-48. |
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| Authors: | LI Xiao-wei |
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| Institution: | LI Xiao-wei (Wuhan Polytechnic, Wuhan430074, China) |
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| Abstract: | In the post-crisis period, the agricultural export enterprises of China are faced with a complex market- ing situation with both challenges and opportunities. The economic downturn, low-carbon rules, green barriers, global agricultural products quality and safety issues are just some of them. To tackle these challenges for agricultural export enterprises, Eighth National People＇s Congress proposed ＂eco-products＂, which is a good new idea. Standing on the viewpoint of the agricultural export enterprises, this article analyzes the environment faced by agricultural export enter- prises in the post-crisis era and puts forward low-carbon marketing with ecological agricultural products as the core. It suggests agricultural export enterprises differentiate market, actively participate in international standard accreditation of organic products and develop low-carbon and effective distribution channels. |
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| Keywords: | post-crisis era agricultural products low-carbon marketing |
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