| 复杂消费产品(CCPs)研究——识别、情境 |
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| 引用本文： | 苏敬勤,张琳琳.复杂消费产品(CCPs)研究——识别、情境[J].科研管理,2015,36(10):44-50. |
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| 作者姓名： | 苏敬勤 张琳琳 |
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| 作者单位： | 大连理工大学管理与经济学部, 辽宁 大连 116023 |
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| 基金项目： | 国家自然科学基金项目:"管理案例研究中的中国情境--架构、识别与CCR方法"(71372082,起止日期:2014.01-2017.12). |
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| 摘 要： | 通过归纳和扎根分析,本文验证了一个复杂技术子类别——复杂消费产品的存在,并对其概念、特征和情境表现进行了探究。结果发现,根据产品类别、生产类型和技术复杂性等三个维度可以识别出复杂消费产品;与复杂产品系统和大规模生产产品不同,复杂消费产品具有零部件界面复杂等产品特征、大批量生产等生产特征、技术含量高等技术特征、市场驱动等创新特征、国际化水平高等竞争与合作特征、交易数量多等市场特征。同时,在发展过程中,中国复杂消费产品表现出一些独特的特征情境,包括缺乏核心关键件技术等技术特征,缺乏科技进步驱动创新、柔性化创新等创新特征、受到中度规制的市场向一般市场机制演化、政府从中度调控向低度调控演化等市场特征。
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| 关 键 词： | 复杂消费产品 特征 情境 |
| 收稿时间： | 2014-03-17 |
Identification and context of complex consumer products (CCPs) |
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| Su Jingqin,Zhang Linlin.Identification and context of complex consumer products (CCPs)[J].Science Research Management,2015,36(10):44-50. |
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| Authors: | Su Jingqin Zhang Linlin |
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| Institution: | School of Management, Dalian University of Technology, Dalian 116023, Liaoning, China |
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| Abstract: | This paper verifies the existence of complex consumer products which is a complex technical sub-category, and their concept features and contextual performance are also explored through induction and grounded theory analysis. The result shows that complex consumer products can be identified according to three dimensions of the product category, type of production and the technical complexity; Complex consumer products are in a class of consumer products with high technology, high added value and large-scale production; In addition, complex consumer products with complex interface components as product characteristics, high-volume production as production characteristics, high-tech as technical features, market-driven as innovation process, high level of international cooperation as competitive strategy and innovation, and many transactions as market characteristics are different from complex products and systems products and mass products. In development process, China's complex consumer products exhibit some unique features including lack of core technology and driving innovation by scientific and technological progress, flexible features of innovation process, moderate regulation of the market to the general market mechanism, and government regulation from moderate to low. |
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| Keywords: | complex consumer products features context |
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