| 珠三角旅游营销圈的形成与运作探析 |
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| 引用本文： | 曾光敏,吴良生.珠三角旅游营销圈的形成与运作探析[J].赣南师范学院学报,2010,31(1):122-125. |
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| 作者姓名： | 曾光敏 吴良生 |
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| 作者单位： | 赣南师范学院,客家研究中心,江西,赣州,341000 |
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| 基金项目： | 江西省社会科学规划学科共建项目 |
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| 摘 要： | 当大部分的旅游营销学者们还在对"无障碍旅游协作区"、"旅游圈"等旅游目的地的整合营销津津乐道时,在珠三角,一个以客源地大型组团社为中心,整合客源市场的媒体、销售门市、游客组织和其它营销渠道,同时整合旅游目的地的产品,把旅游目的地和客源市场结合起来而形成的的旅游营销圈早已经出现。旅游营销圈实现了旅游整合营销的再整合,是整合营销在旅游行业的更高形式,其形成与运行过程以及对市场的影响值得学术界着力关注。
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| 关 键 词： | 整合营销 旅游营销圈 旅游目的地 组团社 |
A Study on the Pearl River DeltaTourism Marketing Circle Formed and Operation |
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| ZENG Guang-min,WU Liang-sheng.A Study on the Pearl River DeltaTourism Marketing Circle Formed and Operation[J].Journal of Gannan Teachers' College(Social Science(2)),2010,31(1):122-125. |
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| Authors: | ZENG Guang-min WU Liang-sheng |
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| Abstract: | When the most scholars of tourism marketing talk about "tourism cooperation area without obstacles"、"tourism circle" pleasantly,a tourism marketing circle on centering tourist source market organizing travel agency largely、conforming medias about tourist source market 、marketing 、travelers organization、marketing channels、products of travel destination、travel destination and tourist source market has already arisen.The tourism marketing circle has achieved tourism further conformity of tourism integrated marketing,it is a further form about integrated marketing in tourism industry ,its forming、running process and influence of market attract scholars' much attention. |
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| Keywords: | integrated marketing tourism marketing circle tourism destination travel agency |
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