| 图书馆讲座的品牌建设与推广 |
| |
| 引用本文： | 李姣.图书馆讲座的品牌建设与推广[J].四川图书馆学报,2014(4):40-43. |
| |
| 作者姓名： | 李姣 |
| |
| 作者单位： | 深圳市龙岗区图书馆,广东深圳518172 |
| |
| 摘 要： | 通过分析图书馆讲座实践，论述图书馆讲座的品牌建设与推广策略：即形象定位、独立运作的团队、名人效应、持之以恒开展讲座、全媒体宣传、深度开发讲座的衍生产品等，并探讨社会力量参与图书馆讲座的途径。
|
| 关 键 词： | 图书馆 讲座 品牌 建设与推广 |
The Brand Building and Promotion of Library Lectures |
| |
| LI Jiao.The Brand Building and Promotion of Library Lectures[J].Journal of The Sichuan Society for Library Science,2014(4):40-43. |
| |
| Authors: | LI Jiao |
| |
| Institution: | LI Jiao ( Longgang Library, Shenzhen 518172, China) |
| |
| Abstract: | Through the analysis of the practice of library＇s lectures, this paper discusses the lectures＇ brand building and promotion strategy： the image positioning, independent operating team, the celebrity effect, holding lectures constantly, extensive media publicity, the deep development of the lectures＇ derivative products and etc. , mean-while explores the participation ways of social forces. |
| |
| Keywords: | library lecture brand building and promotion |
| 本文献已被 维普 等数据库收录！ |
|
