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重大疫情防控中的网络舆情及其信息治理策略——基于“弹簧”动力模型分析
引用本文:吕朝辉,程子恒.重大疫情防控中的网络舆情及其信息治理策略——基于“弹簧”动力模型分析[J].情报杂志,2021(1):150-156,164.
作者姓名:吕朝辉  程子恒
作者单位:云南民族大学政治与公共管理学院
基金项目:国家社会科学基金重大项目“我国边疆治理体系和治理能力现代化的系统理论及指数化研究”(编号:16ZDA058)研究成果之一。
摘    要:目的/意义]遵循网络舆情演化规律开展高质量的信息治理,是有效化解重大疫情防控中网络舆情事件的必然选择,也是对重大疫情防控精准化、科学化水平的重要检验。方法/过程]基于弹簧运动的受力原理,借助系统动力学及营力系统理论建构一种“弹簧”动力模型,用以描述信息压力、信息支持力、信息驱动力、信息阻滞力等内外营力的相互作用,以及这些作用力在网络舆情蓄力生成、反弹加速、异化驱动、减速终结等四个动态演进阶段的各自表征。结果/结论]重大疫情防控中网络舆情的信息治理策略应从前置端口环节守住信息传播“关口”,从中间过程环节打造数字治理格局,从后置反馈环节强化网络舆情监管。

关 键 词:重大疫情防控  网络舆情  “弹簧”动力模型  网络舆情演化营力系统  信息治理

Pandemic Control and Prevention of Network Public Opinion and Its Information Management Strategy:Analysis Based on"Spring"Dynamic Model
Lyu Zhaohui,Cheng Ziheng.Pandemic Control and Prevention of Network Public Opinion and Its Information Management Strategy:Analysis Based on"Spring"Dynamic Model[J].Journal of Information,2021(1):150-156,164.
Authors:Lyu Zhaohui  Cheng Ziheng
Institution:(School of Politics and Public Administration,Yunnan Minzu University,Kunming 650031)
Abstract:Purpose/Significance]Carrying out high-quality information governance according to the evolution rule of online public opinions is an inevitable choice to deal with online events during pandemic control and prevention,and also an important tool to evaluate the accuracy and scientific level of major anti-pandemic measures.Method/Process]In light of the spring force principle,the author developed a"spring"dynamic model depending on system dynamics and agent system,to describe the interaction force between internal and external agents such as information pressure,information support,information drive,information resistance,etc.Moreover,this thesis demonstrated how these interaction forces perform at the four stages of online public events,accumulation force generation,rebound acceleration,alienation drive,along with deceleration and end.Result/Conclusion]At the time when the whole country is fighting against the pandemic,online public opinions should be governed at the front-end link which is the gateway of information dissemination;controlled at the middle link to create a digital governance model;and supervised at the back-end feedback link.
Keywords:pandemic control and prevention  online public opinions  "spring"dynamic model  agent system of online public opinion evolution  information governance
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