| 较弱条件下的有限覆盖体育赛事的推广活动认知分析 |
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| 引用本文： | 汪小波.较弱条件下的有限覆盖体育赛事的推广活动认知分析[J].北京体育大学学报,2011,34(7):132-135. |
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| 作者姓名： | 汪小波 |
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| 作者单位： | 温州医学院体育科学学院 |
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| 摘 要： | 以2010年斯诺克业余大师赛深圳分站赛的测评为例,探讨在弱全面覆盖条件下推广活动的认知效果应该采用何种调查方法,即是事前事后调查还是同时对比调查。结果表明:在这一条件下,同时对比调查能够达到与事前事后调查同样的效果。
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| 关 键 词： | 弱全面覆盖 全面覆盖 推广活动 认知分析 斯诺克业余大师赛 |
| 收稿时间： | 2010/9/17 0:00:00 |
Cognitive Analysis on Promotional Campaign under the Condition of Slightly Omni-directional Coverage |
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| WANG Xiao-bo.Cognitive Analysis on Promotional Campaign under the Condition of Slightly Omni-directional Coverage[J].Journal of Beijing Sport University,2011,34(7):132-135. |
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| Authors: | WANG Xiao-bo |
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| Institution: | WANG Xiao-bo(Wenzhou Medical College of Sports Science,Wenzhou 325000,Zhejiang China) |
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| Abstract: | Based on a case study of evaluation of Amateur Snooker Masters 2010 in Shenzhen,this paper discusses which investigation method,pre-and post survey or simultaneous and comparative survey,shall be applied for the evaluation under the condition of slightly omni-directional coverage.The results showed that simultaneous and comparative survey and pre-and post survey can achieve the same effect. |
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| Keywords: | slightly omni-directional coverage omni-directional coverage promotional campaign recognition analysis Amateur Snooker Masters |
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